The 7 Digital Marketing Trends You Should Be Aware Of In 2022
1) Marketing automation will be used by 83% of companies in 2022
An interesting statistic is that marketing automation leads to higher company revenue. This has to do with how the AI tools are able to reduce the time it takes for marketers to execute campaigns, increase content quality and manage customer relationships.
2) Artificial intelligence at the forefront in digital marketing
Artificial intelligence in marketing is the future of digital marketing. It is taking over social media, email marketing, and other aspects of digital marketing.
AI systems are replacing human marketers in many ways. They are better at understanding customer needs and producing the best content that attracts customers for brands.
There is no denying that AI will play an important role in the future of marketing.
3) Influencer marketing is here to stay
This is one of the most popular marketing strategies for brands these days. With influencer marketing, you can reach out to people who have a strong following and depend on their recommendations to make a purchase decision.
There are many different types of influencers that you can work with for your product launch or brand awareness campaign. Find the right one for you and start collaborating now!
4) Deeper customer engagement through social media marketing is necessary for success
The key to a successful marketing campaign is a deep understanding of customer needs and desires. Social media has been a tool that companies have used to get close to their customers, but this intimacy is at risk of being taken away. The rapid increase of social media channels has made it difficult for companies to maintain the deep engagement they once enjoyed with their customers.
In this section, I will talk about three ways that social media marketing can be improved in order for companies to better connect with the people who matter the most: their consumers.
The first way social media can be improved is by adding a comment feature so that users can interact with brands more directly on platforms like Facebook and Instagram. This would allow marketers to track what’s working and what’s not, so they can
5) Social media channels are fragmenting into niche channels
Social media channels are fragmenting into niche channels, catering to specific needs and interests. This trend is only going to intensify.
In 2017, the average user has a Facebook account, a Twitter account, a Google Plus account, a LinkedIn profile and a YouTube channel among others. With the availability of information on the internet increasing exponentially every day, users are becoming more selective about what they read and share online.
Users want their online experience to be personalized and focused on their specific needs and interests. They want to follow people that share their values or who have similar attitudes or opinions as them.
Niche social media channels will emerge in order to meet this demand for what’s been coined “social curation”.
Introducing niche social media channels will also solve one of the main challenges of creating
6) Users are generating content themselves and brands will have to work harder to keep up with them
Digital natives are five times more likely to create content themselves than any other age group. The trend is now shifting from one-way communications to two-way conversations, which is not only changing the way brands talk to the customers but also how customers are talking to brands.
Brands have always relied on consumers for feedback and now they come with detailed requests for better customer service or products that fit their needs. For these reasons, brands will have to work much harder in the future to keep up with this trend.
7) Micro-influencers are the new influencers
In the past, it was necessary to have a large following to be considered an influencer. But nowadays, with social media becoming more and more popular, social media influencers are starting to focus on micro-influencers. This is due to the fact that they are easier and cheaper to work with. Micro-influencers have a following of up to 10,000 people and can often drive more sales than macro-influencers because they provide higher engagement rates and ROI.
A well-known company in this field is Niche which focuses on marketing to micro-influencers. Niche’s ultimate goal is for their followers to become well known in their industry so that when they promote something or create content for them it feels like it came from someone who knows them personally rather